'Summer in Syria' – a PR Travesty

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By: Doug Bedell

This has got to be the greatest perversion of PR possibly in history: Frontline calls it “surreal” and, indeed, that’s what the Syrian government’s intended PR lark, “Summer in Syria,” was. It came complete with a #SummerinSyria hashtag.

Forget precisely who was invading, shelling, bombing or threatening Syria at any given time this summer. It was definitely not the place to be, as some 7 million displaced and fleeing Syrians can testify. (Imagine if they all shouted at once!)

The accompanying photo was taken at the start of this past summer in Syria. Forget the PR!

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About the Author

Doug Bedell has a background in journalism and PR and is the owner of Resource Relations LLC in Central PA, focusing on organizational and crisis communication. He’s the community manager of SimplyFair.net, a social network on fairness. On the Web, Doug’s at www.ResourceRelations.com. On Twitter, he’s @DougBeetle.

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