Don’t be shy about sending out press releases so long as they”re informative and fit your organization’s intent and offerings. Danielle Capriato on Business2Community advises on sending multiple press releases, with three “use cases” in particular.
• Releases on conferences and events
• Product launches
• Charitable giving
“These are just three ways to incorporate multiple press releases in your workflow,” Danielle writes. “The key to success is continually seeking out new opportunities for your public relations and marketing programs.”
Danielle calls for a “structured cadence of communications – including press releases.”