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Creating Effective Web Content Takes Digital Diligence
By: Doug Bedell
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Creating persuasive web content is a constant whirl, so much so that 20 tips for doing so from the Florida Public Relations Association can leave your head spinning. But take the discipline of writing for the web seriously – due digital diligence, you might call it – because it’s the way, over time, to insure that you have a popular relational site.

Don’t assume you’re connecting, but find ways to test your reach and popularity. These are just two of a lengthy list of pertinent pointers.

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About the Author
Doug Bedell has a background in journalism and PR and is the owner of Resource Relations LLC in Central PA, focusing on organizational and crisis communication. He’s the community manager of SimplyFair.net, a social network on fairness. On the Web, Doug’s at www.ResourceRelations.com. On Twitter, he’s @DougBeetle.
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