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Municipal Communication: Speaking Up for Newark, Del.
By: Doug Bedell
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We don’t know how much of a trendsetter Newark, Del., may be, but we like its evident operational focus on communication as a discipline it itself. The Newark Post reports that the city council there approved hiring a heftily paid communications manager rather than combining the function with economic development.

The lucky communicator will oversee Newark’s website along with its social media presence, the city’s TV channel and print publications. “It’s an opportunity for us to have a good, consistent message on everything we do,” a deputy city manager noted.

Hurray for a focus on getting Newark’s essence across and explaining what it’s doing clearly and coherently! That’s what good communication does, right? What could be more valuable as the underpinning of any community? Good luck, Newark, in finding the right person!

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About the Author
Doug Bedell has a background in journalism and PR and is the owner of Resource Relations LLC in Central PA, focusing on organizational and crisis communication. He’s the community manager of SimplyFair.net, a social network on fairness. On the Web, Doug’s at www.ResourceRelations.com. On Twitter, he’s @DougBeetle.
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