Edelman is making its position on accepting environmentally sensitive clients clear: It’s not accepting coal producers or groups that deny climate change is occurring. The world’s largest public relations company has thus drawn a line in the threatened blue sky. Cheers!

“Edelman, which grew 8.5% in the 2014-2015 fiscal year, according to PR Week, lost a good number of big clients when it made clear its position on climate change,” Fortune reports. “It even became one of the first big firms to implement an internal carbon accounting system and it has worked on multiple global environment campaigns.

“However, when asked about other potentially environmentally dangerous clients, Michael Stewart, the president and chief executive in Europe, said, “Right now the only categorical exclusion we have is on climate denial and coal.”

Yes, but Edelman’s a PR firm that’s paying attention to global currents, as, well-practiced, the craft requires.