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Listening In On Giraffes, and Others
By: Doug Bedell
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Research into whether, and if so, how, giraffes communicate reminds us that we have to listen closely for many forms of communication. What are people or organizations not skilled in communication actually saying and why? The message may not be as evident as it seems.

All of which makes effective listening a key skill for public relations. PR people, after all, are meaning makers, an ability that starts with listening.

The latest theory on communication by giraffes, by the way, is that they hum.

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About the Author
Doug Bedell has a background in journalism and PR and is the owner of Resource Relations LLC in Central PA, focusing on organizational and crisis communication. He’s the community manager of SimplyFair.net, a social network on fairness. On the Web, Doug’s at www.ResourceRelations.com. On Twitter, he’s @DougBeetle.
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