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Social Media Demographics for Marketers
By: Jeannine Wheeler
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Social media: Ask yourself why. And, once you do, ask yourself which channel or channels will best suit your marketing strategy. Spout Social has made it easier with its Social Media Demographics for Marketers research, helping you to align platforms with your overall sales goals.

Where to start?
To decide which social media channels to enact, review your marketing plan, including your strategy and objectives. Are you trying to influence the media? Your industry? Your customers? Do they hang out on social media and, if so, which channels?

Who is your audience? Adults, children, millennials? Male, female? Urban, rural? Do they have money? Are they educated?

Alignment is key
Sprout Social has done a great job of analyzing some of the most popular social media channels and their demographics. This includes Facebook, Twitter, Instagram, Google+, LinkedIn, Pinterest, Snapchat, and a few others. They outline important statistics that every brand should consider when trying to influence customers or prospective customers.

Once you align Sprout Social’s stats with your audience, focus on one or two channels and integrate them into your overall marketing strategy. Don’t try to do them all at once unless you have a massive team. But even so, your efforts are best directed when you choose no more than three channels.

Regardless of how many, all team members should be constantly reminded of your overall marketing strategy, messaging, and goals and refer to them often. The presence of multiple channels should not dilute your one strategic goal of influencing your market and affecting consumer behavior to win sales.


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About the Author
Jeannine Wheeler is a PR Director who has worked in three countries, including Russia, the US and the UK. She is currently Sr. Vice President of Pure Energy PR, a full-service boutique communications firm with a focus on the energy, healthcare, technology, construction, real estate & land development, tourism & hospitality and food & beverage industries. Jeannine is in the firm's Austin, Texas office.
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