TalentZoo.com |  Beyond Madison Avenue |  Digital Pivot |  Beneath the Brand Archives  |  Categories
Boring? Not Really, at the Boring Conference
By: Doug Bedell
Bookmark and Share Subscribe to the Flack Me RSS Feed Share

Leave it to the British, or to one Brit, anyhow, to find the edge in boring, to make something of a movement out of whimsy.  Yes, you can be relational about just about anything, if you’re attentive enough to it. This New York Times profile of James Ward, who “sees the potential in a humble paper clip” is priceless, or thereabouts.

Ward founded the Boring Conference, “where people discuss topics that sound as if they should be boring but aren’t. One person gave a lecture on the noises that vending machines make and played a selection of them that she had taped. Another lecturer discussed electric hand driers…”

And on it goes. Mr. Ward, incidentally, is the author of “The Perfection of the Paper Clip.”

Photo: Tom Jamieson for The New York Times

Bookmark and Share Subscribe to the Flack Me RSS Feed Share
blog comments powered by Disqus
About the Author
Doug Bedell has a background in journalism and PR and is the owner of Resource Relations LLC in Central PA, focusing on organizational and crisis communication. He’s the community manager of SimplyFair.net, a social network on fairness. On the Web, Doug’s at www.ResourceRelations.com. On Twitter, he’s @DougBeetle.
Flack Me on

Advertise on Flack Me
Return to Top