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Employee Social Media 'Responders' Need Training
By: Doug Bedell
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With everything else going on in a corporate setting, how many human resources departments are worrying about training a company's employees in the defensive use of social media? A growing number, it can be hoped. Ben Abbott on HC Online uses the recent defense by an Amazon employee of the company's culture against a New York Times article as an example of how employee talkback can turn a threatening PR tide.  

Whether it's every employee or an adjunct PR team that ought to be trained in social media response, it's helpful to have a group that, briefed on a corporate predicament (assuming it's a valid one worthy of defense), can be off tweeting and posting on what's actually involved.

"Crisis communication expert Irina Efremova claims HR may soon have to grapple with the logistics involved in unleashing such 'employee evangelists,'" Abbott writes.  If something as strategic as an effective response capacity is likely to be needed "soon," why not now? 

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About the Author
Doug Bedell has a background in journalism and PR and is the owner of Resource Relations LLC in Central PA, focusing on organizational and crisis communication. He’s the community manager of SimplyFair.net, a social network on fairness. On the Web, Doug’s at www.ResourceRelations.com. On Twitter, he’s @DougBeetle.
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