Be Careful Who Cheers You (If You Can)

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By: Doug Bedell

Let’s hope the founders of Idea Grove, a classy-looking Dallas PR and marketing firm, aren’t entirely happy with the gushy review Jason Tannahill has given them on Everything PR. The reason? Throughout, Tannahill refers to the firm as “Ideagroove,” and nobody caught the typo.

This somewhat diversionary note is a reminder that good PR includes the mundane habit of checking over copy. How can you be careful of a client’s image if you don’t get its name spelled right? Are we making too much of this? Don’t think so.

Anyhow, in case the spelling has been changed by the time you read this, it was as reported above.

Even so, in its shadowed cedars, Idea Grove has a really classy logo.

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About the Author

Doug Bedell has a background in journalism and PR and is the owner of Resource Relations LLC in Central PA, focusing on organizational and crisis communication. He’s the community manager of SimplyFair.net, a social network on fairness. On the Web, Doug’s at www.ResourceRelations.com. On Twitter, he’s @DougBeetle.

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