Shakespeare, Nay Apartments, Produces a Battleground

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By: Doug Bedell

You’d think this development project would be a no-brainer. But, instead, it may be sending its adherents in Washington’s Southwest district deep into the works of Shakespeare to find any comments he may have made about community development in Elizabethan times.

It’s proving to be a real public relations challenge for the backers of the Shakespeare Theatre Company’s planned headquarters to include all the apartments that are necessary to finance the high-rise project.

How would you handle this challenge so that all turns out well that ends well?

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About the Author

Doug Bedell has a background in journalism and PR and is the owner of Resource Relations LLC in Central PA, focusing on organizational and crisis communication. He’s the community manager of SimplyFair.net, a social network on fairness. On the Web, Doug’s at www.ResourceRelations.com. On Twitter, he’s @DougBeetle.

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