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9 Modern-Day Quotes About PR – and One Not So Much
By: Jeannine Wheeler
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Who among us has not hung an inspirational quote above our desks or on the bathroom mirror? Words of wisdom can empower, motivate, and compel us to do our best in whatever industry in which we work. Here are 10 of the best about PR.

“People do not buy goods and services. They buy relations, stories and magic.”
–Seth Godin

“Make the customer the hero of your story.”
–Ann Handley 

“It’s impossible to measure the ROI for something if we haven’t first established the R (return) or the I (investment). No amount of acronyms will change this.”
– Brian Solis

“Social media isn’t a toolbox of silver bullets given to us by aliens. It’s just a new set of technologies and concepts that we need to add and integrate into our existing marketing strategy.”
– Lon Safko

“You miss 100 percent of the shots you never take.” 
–Wayne Gretzky

“Before you create any more ‘great content,’ figure out how you are going to market it first.”
– Joe Pulizzi

“It takes 20 years to build a reputation and five minutes to ruin it. If you think about that, you'll do things differently.”
– Warren Buffett

“If a young man tells his date how handsome, smart and successful he is — that’s advertising. If the young man tells his date she’s intelligent, looks lovely, and is a great conversationalist, he’s saying the right things to the right person and that’s marketing. If someone else tells the young woman how handsome, smart and successful her date is — that’s PR.”
– S. H. Simmons

And the Not-So-Modern Quote, proving just how steadfast the power of PR can be…

Said Thomas Paine, English-American philosopher, founding father, and author of the influential pamphlets that helped kick-start the American Revolution way back in the 1700s:

"The art of publicity is a black art; but it has come to stay, and every year adds to its potency."
– Thomas Paine


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About the Author
Jeannine Wheeler is a PR Director who has worked in three countries, including Russia, the US and the UK. She is currently Sr. Vice President of Pure Energy PR, a full-service boutique communications firm with a focus on the energy, healthcare, technology, construction, real estate & land development, tourism & hospitality and food & beverage industries. Jeannine is in the firm's Austin, Texas office.
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