| Who's Got the Info? That Guy on Twitter |
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By: Doug Bedell |
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 The latest example of social media outflanking traditional media comes from Sacramento, CA, where the fire department is boasting that, “We no longer need media. We are our own media.” That’s from Roberto Padilla, a firefighter and the department’s spokesman, who posts closeups of active blazes on Twitter.
Thus the pressure on PR people to relate to digital whomevers instead of their traditional media contacts grows.
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Doug Bedell has a background in journalism and PR and is the owner of Resource Relations LLC in Central PA, focusing on organizational and crisis communication. He’s the community manager of SimplyFair.net, a social network on fairness. On the Web, Doug’s at www.ResourceRelations.com. On Twitter, he’s @DougBeetle.
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