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Launch a Magazine With a Great Business Story
By: Jeannine Wheeler
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“Be brave and say yes.” That’s the mantra spoken by renowned medical esthetician, product developer, and entrepreneur Ann Webb at the launch recently of Austin’s STOUT magazine, which is scheduled to debut after the first of the year.

If you’re launching a new venture, don’t go it alone. Think of a business leader, company, organization, or popular entity in your area that might boost not only your credibility, but also your attendance.

In this case, the inspirational Ann Webb — who started a million-dollar company 13 years ago from a small cramped room in her Austin home — spoke of her humble Cajun beginnings and how she and her husband and childhood friend Joanna Marceaux worked hard to get where they are today.

Ann and Joanna created Skin by Ann Webb, and concurrently grew the Ann Webb Skin Clinic to a clientele of more than 15,000. In addition, they opened the only Medical Esthetics school in the U.S. and most recently started a second skincare line, AW Clinics. Today, Ann Webb claims such celebrity clients as Sissy Spacek, Viola Davis, and Emma Stone. Her products are sold across the nation at such outlets as Whole Foods.

The synergy was appropriate, as STOUT magazine seeks to inspire Austin with business stories that highlight this vibrant, growing, and innovative central Texas city. STOUT describes itself as “substantial, for the bold and brave; a resource tool for business and life” — the perfect complement to the inspirational Ann Webb.


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About the Author
Jeannine Wheeler is a PR Director who has worked in three countries, including Russia, the US and the UK. She is currently Sr. Vice President of Pure Energy PR, a full-service boutique communications firm with a focus on the energy, healthcare, technology, construction, real estate & land development, tourism & hospitality and food & beverage industries. Jeannine is in the firm's Austin, Texas office.
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