Getting to Know Dot

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Getting to Know Dot

By: Mike Bush

Sometimes, as flacks, we tend to get so wrapped up in whatever product or service we’re pitching that we lose sight of the big picture. We think about how to get our product in front of the biggest number of (qualified) potential buyers, perhaps building thought leadership, how to earn third-party credibility...all the stuff we include in our sales decks.

Last week, I was stopped in my tracks when I read about an amazing new smartwatch coming out of South Korea that aims to bring braille into the smartwatch ecosystem.

The intro wasn’t a pun; in 12 years of flacking, I’ve never really thought about how to reach blind customers. It’s embarrassing to admit. I once worked with a video-conferencing solution that was geared, in large part, to distance learning for deaf people (the company had, at the time, really cutting-edge video quality). Yet somehow, it’s never dawned on me that reaching blind customers should be more than “go after TV and Radio.”

Dot is an amazing product, and one of those things that should make us realize we’re living in amazing times.

There’s a lesson for flacks here, perhaps about how we should make sure we’re pitching publications that are looking to build some sort of Dot-compliant version of their news feed.

But there’s also an amazing human element to this company…and that’s really cool.

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About the Author

Mike Bush is a PR and Marketing freelancer with more than a dozen years of experience in the field. Find him on and connect Twitter @mikebush or at www.mikebush.nyc.

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