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Killed a Beloved Lion? Hire a PR Firm
By: Doug Bedell
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Why does public relations have such a murky public image? Because, we’d venture, it readily accepts clients like the Minnesota dentist who shot, with a bow and arrow, the Zimbabwe lion, Cecil. The hunting party, reports Radar Online, then tracked the lion down for two days so he could be killed with a gun, beheaded, and skinned.

The tactically flawed hunt makes for disgusting reading. But then we note that, “After being publicly identified by the London Telegraph, Dr. Walter J. Palmer, the dentist, “hired J. Austin & Associates, a public relations firm,” which dutifully issued a statement on his behalf. What else? But geez…

Latest in – Now PR firms are shunning Palmer. And here are members of some PR firms discussing the situation

Now Delta Airlines, the only U.S. airline with direct flights to South Africa, has banned the import of big game animal trophies on its flights. 

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About the Author
Doug Bedell has a background in journalism and PR and is the owner of Resource Relations LLC in Central PA, focusing on organizational and crisis communication. He’s the community manager of SimplyFair.net, a social network on fairness. On the Web, Doug’s at www.ResourceRelations.com. On Twitter, he’s @DougBeetle.
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