11 Top Tips for Optimizing LinkedIn for Business

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By: Jeannine Wheeler

Are you on LinkedIn? Maybe so, but have you really optimized the platform for you and/or your business? After all, there are now 364 million users and three million company pages on LinkedIn. In fact, 30% of small businesses are now using LinkedIn regularly. If you’re convinced, speaker, cofounder & CEO of Likeable Media and NYT best-selling author Dave Kerpen has 11 top tips for making the most of this increasingly popular platform.

Here’s How

Customize your profile page
Publish on LinkedIn
Share updates personally and as a business
Leverage LinkedIn listening
Create LinkedIn Groups
Discover and connect with influencers
Recruit amazing talent
Advertise strategically
Use Showcase Pages
Integrate with Twitter & Slideshare
Export connections and email them

More Tidbits from Dave

“Listening is the most important tool on social media.”

“What's better than reaching 360 million LinkedIn people? Reaching the right 3,600 or the right 36 who can grow your business.”

“When you have great evergreen content, you have a RESPONSIBILITY to post it again and again.”

“Do not SPAM your LinkedIn connections. Instead, email them valuable stellar content that will add to their lives.”

To learn more about optimizing LinkedIn, click here for Dave Kerpen’s (@DaveKerpen) webinar and transcript.

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About the Author

Jeannine Wheeler is a PR Director who has worked in three countries, including Russia, the US and the UK. She is currently Sr. Vice President of Pure Energy PR, a full-service boutique communications firm with a focus on the energy, healthcare, technology, construction, real estate & land development, tourism & hospitality and food & beverage industries. Jeannine is in the firm's Austin, Texas office.

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