|Wasn’t Subway’s Ordeal Signaled Early?
By: Doug Bedell
We’re not in Subway’s shoes in having to jettison its familiar spokesperson, Jared Fogle, in one day, after the FBI raided his home in a criminal investigation. The thing is, though, there was at least a premonition of trouble in April, The Communication Center notes, when the director of Fogle’s Jared Foundation was arrested on charges of child pornography.
We haven’t heard what, if anything, ensued at Subway after that incident. But, internally anyway, its crisis communication plan should have covered such a precursor of possible trouble. If an organization doesn’t grasp that crises have roots that deserve acknowledgement and action, it should.
“But the precedent set with the Jared Fogle incident,” The Communication Center intones, “is the speed in which it all happened. Fogle was accused, tried and convicted in a court of PR rapid response over the course of only one working day.” Yes and no.
Managements need to have ranking staff people, indeed any employees, trained in the requirements of internal candor and the prevention of corporate embarrassment. Really, they should.
Doug Bedell has a background in journalism and PR and is the owner of Resource Relations LLC in Central PA, focusing on organizational and crisis communication. He’s the community manager of SimplyFair.net, a social network on fairness. On the Web, Doug’s at www.ResourceRelations.com. On Twitter, he’s @DougBeetle.
San Francisco, California
Copywriter, Marketing, Insights and Commun...
University of St. Thomas
Saint Paul, Minnesota
Engel & Volkers Banner
Sugar Mtn, North Carolina
Restaurant & Retail Marketing Manager
Marketing & Communications Director
Museum of Contemporary Art Cleveland
Cleveland Hts, Ohio
Paid Search Analyst
Cox Media Group
Public Relations Manager
DAKCS Software Systems
West Haven, Utah
Digital Marketing Specialist (eCommerce)
GraphicAudio - The Cutting Corporation
Creative Services Manager
MSC Industrial Supply
Melville, New York
Senior Client manager
New York, New York
New Media Jobs