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Free Wi-Fi for the Masses, Everywhere?
By: Doug Bedell
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Consider whether free Wi-Fi access to the Internet isn’t becoming a factor in public relations. That thought occurred at a McDonalds the other day when the staffers were wearing headsets to talk to each other, but customers couldn’t access the Internet (other than by paying telephone charges) while enjoying their meals. 

Now coverage of the run-up to this year’s baseball All-Star Game at Cincinnati discloses that the Great American Ballpark has added free Wi-Fi for the fans, “via more than 570 high-density antennas; the free public network will be labeled REDSWIFI.” And it will apparently remain after the All-Star Game. 

Yes, accessible worldwide communication, it would seem, is becoming as available as the air we breathe.  McDonalds, please take note.

Now The New York Times is reporting (7/6/15) that pressure for free Wi-Fi is putting hotels in a squeeze, or so they think. 

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About the Author
Doug Bedell has a background in journalism and PR and is the owner of Resource Relations LLC in Central PA, focusing on organizational and crisis communication. He’s the community manager of SimplyFair.net, a social network on fairness. On the Web, Doug’s at www.ResourceRelations.com. On Twitter, he’s @DougBeetle.
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