|It .sucks to Get Sucked into This New Domain
By: Jeannine Wheeler
The Internet has brought us many great PR opportunities, but also many challenges. A recent one is the advent of the new domain .sucks, "forcing" brands and celebrities to purchase the domains to protect their brands against the obvious.
Mark Zuckerberg, for one, has registered no less than 10 .sucks domain names, including markzuckerberg.sucks, markzuckerbergreally.sucks, mzuckerberg.sucks, mzuckerbergtotally.sucks, zuck.sucks, zuckerberg.sucks, zuckerbergreally.sucks, zuckerbergtotally.sucks, zuckreally.sucks and zucks.sucks, according to Michael Berkens of The Domains.
Vox Populi Registry Ltd., the company that is the registrar for .sucks, offered an initial sunrise period allowing trademark holders to reserve their .sucks domains for $2,500 per domain, leading some to call the move a form of "blackmail."
If all 3,400 sunrise registrations were sold at the $2K premium wholesale price, then Vox Populi just pulled in $6.8 million, says Berkens.
Many of the world’s biggest brands, celebrities, and politicians have felt compelled to purchase as well, including Amazon, Google, Yelp, eBay, Microsoft, NFL (and team names), Walmart, Ford, Verizon, Toyota, BMW, American Airlines, Delta, Adele, Oprah, Britney Spears, Rihanna, Hillary Clinton, and Taylor Swift.
For those who haven’t already gotten sucked in to this charade, they run the risk of actually sucking very badly in the PR stakes.
Jeannine Wheeler is a PR Director who has worked in three countries, including Russia, the US and the UK. She is currently Sr. Vice President of Pure Energy PR, a full-service boutique communications firm with a focus on the energy, healthcare, technology, construction, real estate & land development, tourism & hospitality and food & beverage industries. Jeannine is in the firm's Austin, Texas office.
Virginia Economic Development Partnership
Marketing Project Manager
Bonita Springs, Florida
San Francisco, California
Copywriter, Marketing, Insights and Commun...
University of St. Thomas
Saint Paul, Minnesota
Engel & Volkers Banner
Sugar Mtn, North Carolina
Restaurant & Retail Marketing Manager
Marketing & Communications Director
Museum of Contemporary Art Cleveland
Cleveland Hts, Ohio
Paid Search Analyst
Cox Media Group
Public Relations Manager
DAKCS Software Systems
West Haven, Utah
Creative Services Manager
MSC Industrial Supply
Melville, New York
New Media Jobs