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PR’s Not Purgatory, It’s Relevance
By: Doug Bedell
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I guess we should be taking exception to this. Here’s a clergyman reporting that one former associate minister he’s heard about “is working in public relations at a major state university.“ As though that’s a form of purgatory.

The reality, however, is that for churches, too, public relations ought to be a pivotal discipline. Things appear to be slipping for churches. But strong relational ties to communities and their residents are part of where renewal may lie.

Public relations isn’t a form of exile; it’s a relevance discipline.

(Painting - Claudia Rogge, EverAfter Purgatory IV)

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About the Author
Doug Bedell has a background in journalism and PR and is the owner of Resource Relations LLC in Central PA, focusing on organizational and crisis communication. He’s the community manager of SimplyFair.net, a social network on fairness. On the Web, Doug’s at www.ResourceRelations.com. On Twitter, he’s @DougBeetle.
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