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Read About Empathy, PR's Foundational Precept
By: Doug Bedell
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What is, or ought to be, recognized as PR’s foundational (and most important) precept – empathy – is explored in a LiveScience post by P.J. Manney, who has written a science fiction novel on the subject –  ‘Revolution’.

“Empathy – the ability to share someone else’s feelings – is perhaps the most important trait humans demonstrate,” Manney writes. “It’s not a purely human attribute – in fact, even rodents possess it – but humans are particularly good at it. It allows us to love, learn, communicate, cooperate and live in a successful society…”

Isn’t this PR?


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About the Author
Doug Bedell has a background in journalism and PR and is the owner of Resource Relations LLC in Central PA, focusing on organizational and crisis communication. He’s the community manager of SimplyFair.net, a social network on fairness. On the Web, Doug’s at www.ResourceRelations.com. On Twitter, he’s @DougBeetle.
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