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Principles of Good PR: 'On the Ground' in Georgia
By: Doug Bedell
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Brookhaven, Ga., appears to be an Atlanta suburb, and, writing in the local paper, Mitch Leff  appears to be a highly knowledgeable PR guy. He’s advising on how to avoid a media crisis and other relational matters and he ought to be taken to heart – in Brookhaven and elsewhere. 

Mitch’s column is a primer of effective PR, from on the ground in Georgia. Doesn’t hurt, once in a while, to return to the basics, the first principles of good PR. They’re not manipulative, just steely-eyed. 



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About the Author
Doug Bedell has a background in journalism and PR and is the owner of Resource Relations LLC in Central PA, focusing on organizational and crisis communication. He’s the community manager of SimplyFair.net, a social network on fairness. On the Web, Doug’s at www.ResourceRelations.com. On Twitter, he’s @DougBeetle.
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