Brookhaven, Ga., appears to be an Atlanta suburb, and, writing in the local paper, Mitch Leff  appears to be a highly knowledgeable PR guy. He’s advising on how to avoid a media crisis and other relational matters and he ought to be taken to heart – in Brookhaven and elsewhere. 

Mitch’s column is a primer of effective PR, from on the ground in Georgia. Doesn’t hurt, once in a while, to return to the basics, the first principles of good PR. They’re not manipulative, just steely-eyed.