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A Kinder Gentler Apple?
By: Mike Bush
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The past few weeks have been curious for Apple, a company who was, well, let’s call it “measured” in their communications approach. Apple backtracked on a stance in their music business based on a post from noted technologist Taylor Swift.


That really happened.

Look, Swift has said publicly that she thinks it’s a great time to be a musician, and it’s nice to hear and it’s refreshing when literally every article is doom and gloom. She’s a talented mix of country and pop star, who generally seems like care about her fans, and that’s awesome.

However, something feels amiss. Apple has never been one to back down, and the joint news from yesterday that Taylor’s new album will stream live in iTunes seems awfully coincidental.

I’m not the only one who thinks so:


The more I read, the more I'm convinced the Taylor Swift Apple Music bruhaha was a PR stunt.

— Duncan Riley (@duncanriley) June 26, 2015



Was this a legit battle, or one of the most interesting pre-promotions we’ve seen in the last few years. Think about this… when is the last time an upcoming album generated this much buzz?

And finally, with this whole situation, I can’t help but yearn for the days of Fake Steve Jobs. I suspect Dan Lyons would be having a field day, and hope he'd have a fake sit down with Fake Kanye West.  

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About the Author
Mike Bush is a PR and Marketing freelancer with more than a dozen years of experience in the field. Find him on and connect Twitter @mikebush or at www.mikebush.nyc. 
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