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McMillan, D.C.: A Case Study in Urban PR
By: Doug Bedell
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Neighbors of the proposed renewal of an idle industrial site in the District of Columbia are divided over a “ vibrant” mixed-use development plan that would seem to have a lot going for it. But a Baltimore PR firm, The New York Times notes, got into the crux of the issue, to its detriment.  

Be careful, appears to be the lesson, over how you frame your services. 

 



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About the Author
Doug Bedell has a background in journalism and PR and is the owner of Resource Relations LLC in Central PA, focusing on organizational and crisis communication. He’s the community manager of SimplyFair.net, a social network on fairness. On the Web, Doug’s at www.ResourceRelations.com. On Twitter, he’s @DougBeetle.
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