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Trimmed Up Press Releases for Today’s News Stream
By: Doug Bedell
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Catherine Spicer writes on Business2Community about how press releases are, or should be, looking in today’s digital world. No more “For Immediate Release,” for example. And no more closing them with hashtags.

“Most readers today” she notes, “see a press releases’s boilerplate and understand they’ve come to the end. Save the pound sign for your tweets and instead use a compelling closing paragraph to conclude your message.”  

 



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About the Author
Doug Bedell has a background in journalism and PR and is the owner of Resource Relations LLC in Central PA, focusing on organizational and crisis communication. He’s the community manager of SimplyFair.net, a social network on fairness. On the Web, Doug’s at www.ResourceRelations.com. On Twitter, he’s @DougBeetle.
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