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Staying Relevant in the New PR Age
By: Doug Bedell
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Here they are, all in one place. The new skills and the mindset to stay relevant in the new digital PR world. The New Jersey Chapter of the Public Relations Society of America culled them from a Rutgers University seminar it held earlier this year with Torod Neptune of Verizon Wireless and Deirdre Breckenridge, a writer on the new PR.

Right off, you’ve got to be rigorously strategic…then a compelling storyteller. What’s that mean? Don’t quit looking till you find out. In other words, start learning again. And let your clients, or poretniat clients, know what's involved in connecting these days.

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About the Author
Doug Bedell has a background in journalism and PR and is the owner of Resource Relations LLC in Central PA, focusing on organizational and crisis communication. He’s the community manager of SimplyFair.net, a social network on fairness. On the Web, Doug’s at www.ResourceRelations.com. On Twitter, he’s @DougBeetle.
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