|High Prescription Drug Prices a Relational Bane
By: Doug Bedell
The Wall Street Journal had a story yesterday about prescription drug prices, the focus of which was that they are too high. A cancer doctor even acknowledged that at a major medical meeting.
Perhaps it’s time for the drug companies to change their relational stance of charging what they will. Prescription drugs, after all, are for healing. And who needs the kind of publicity the drug companies got yesterday?
Doug Bedell has a background in journalism and PR and is the owner of Resource Relations LLC in Central PA, focusing on organizational and crisis communication. He’s the community manager of SimplyFair.net, a social network on fairness. On the Web, Doug’s at www.ResourceRelations.com. On Twitter, he’s @DougBeetle.
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