|'One-liners' – The New Press Release
By: Doug Bedell
It was bound to get to this point, but who could have foreseen the Apple Watch except for Jony Ive? Kristen Parran Faulder writes on the Inkhouse blog about “Mastering the art of the one-line pitch.” One-liners? Yes, punchy and technology-assisted, they may catch the attention of busy reporters better than the tomes of yore.
Read about how to write and deliver brief, tight press releases (though some of the links in Kristen’s post don’t appear to be working). Indeed, think Twitter!
Doug Bedell has a background in journalism and PR and is the owner of Resource Relations LLC in Central PA, focusing on organizational and crisis communication. He’s the community manager of SimplyFair.net, a social network on fairness. On the Web, Doug’s at www.ResourceRelations.com. On Twitter, he’s @DougBeetle.
Virginia Economic Development Partnership
Marketing Project Manager
Bonita Springs, Florida
San Francisco, California
Copywriter, Marketing, Insights and Commun...
University of St. Thomas
Saint Paul, Minnesota
Engel & Volkers Banner
Sugar Mtn, North Carolina
Restaurant & Retail Marketing Manager
Marketing & Communications Director
Museum of Contemporary Art Cleveland
Cleveland Hts, Ohio
Paid Search Analyst
Cox Media Group
Public Relations Manager
DAKCS Software Systems
West Haven, Utah
Digital Marketing Specialist (eCommerce)
GraphicAudio - The Cutting Corporation
Creative Services Manager
MSC Industrial Supply
Melville, New York
New Media Jobs