| 'One-liners' – The New Press Release |
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By: Doug Bedell |
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 It was bound to get to this point, but who could have foreseen the Apple Watch except for Jony Ive? Kristen Parran Faulder writes on the Inkhouse blog about “Mastering the art of the one-line pitch.” One-liners? Yes, punchy and technology-assisted, they may catch the attention of busy reporters better than the tomes of yore.
Read about how to write and deliver brief, tight press releases (though some of the links in Kristen’s post don’t appear to be working). Indeed, think Twitter!
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Doug Bedell has a background in journalism and PR and is the owner of Resource Relations LLC in Central PA, focusing on organizational and crisis communication. He’s the community manager of SimplyFair.net, a social network on fairness. On the Web, Doug’s at www.ResourceRelations.com. On Twitter, he’s @DougBeetle.
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