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Duke Energy, Too, Makes an Apology
By: Doug Bedell
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Oh my gosh. Hardly had we finished posting on AMTRAK’s apology for its Philadelphia train crash, then we noted Duke Energy’s full-page of contrition in The Wall Street Journal for coal ash pollution of the Dan River in North Carolina in a February 2014 spill there.

Proud old Duke Energy! The add was part of a plea agreement with the Department of Justice Environmental Crimes Section and U.S. Attorneys’ offices for the Eastern, Middle and Western Districts of North Carolina.

These two published atonements, by Amtrak and Duke, point up – as if most people didn’t already know it – the importance of maintaining exemplary operations if a good corporate name is to remain unsullied.

Good PR, we note it again, requires strong operations first, and consistently – forever.

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About the Author
Doug Bedell has a background in journalism and PR and is the owner of Resource Relations LLC in Central PA, focusing on organizational and crisis communication. He’s the community manager of SimplyFair.net, a social network on fairness. On the Web, Doug’s at www.ResourceRelations.com. On Twitter, he’s @DougBeetle.
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