TalentZoo.com |  Beyond Madison Avenue |  Digital Pivot |  Beneath the Brand Archives  |  Categories
Journalists to PRs: Give Me a Call. Better Yet: Don’t!
By: Jeannine Wheeler
Bookmark and Share Subscribe to the Flack Me RSS Feed Share
Your client wants a result. Is the media picking up the story? You’ve sent an email. Okay; two emails, and you still don’t know if your targeted journalist is going to cover. Your hand is on the phone. Should you call? Maybe not, according to a recent study finding more than 75% of UK journalists prefer NOT to hear from PRs over the phone.

Of 749 PR respondents surveyed by Cision and Canterbury Christ Church University (UK), 49% said they preferred pitching stories to journalists over the phone, according to its Social PR Study.

However, compare that to the only 23% of journalists who actually wanted to hear from PRs over the phone, according to the groups' Social Journalism Study 2015 (466 respondents).

"This gap in the way PRs prefer to contact journalists and the way journalists like to be approached needs to be addressed if PR professionals want to maintain positive working relationships with the media," the PR study noted.

Not too social
Despite 75% of PRs using Facebook, Twitter, and LinkedIn on a daily basis, they are not using it to its full potential, the research found, with up to 40% of PRs not responding to queries over social media.

The report continued: "While PRs use social media mostly for promoting and reposting content, the study found that there remain a high number of PR professionals who are not responding to comments, posts and discussions from media and consumers.

"This seriously questions whether PR professionals are implementing the idea of a conversation to its full potential or just using it as a vehicle to promote their existing work."

Perhaps the relationship between PRs and journalists needs a reboot if each of the parties is going to feel that they can do their jobs efficiently and happily.

No one wants to be “a bother,” but we do need to get our messages across to be effective — whether by phone, email, or tweet.


Bookmark and Share Subscribe to the Flack Me RSS Feed Share
blog comments powered by Disqus
About the Author
Jeannine Wheeler is a PR Director who has worked in three countries, including Russia, the US and the UK. She is currently Sr. Vice President of Pure Energy PR, a full-service boutique communications firm with a focus on the energy, healthcare, technology, construction, real estate & land development, tourism & hospitality and food & beverage industries. Jeannine is in the firm's Austin, Texas office.
Flack Me on

Advertise on Flack Me
Return to Top