PR Can Help Make Bleakness Sunnier, Too

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By: Doug Bedell

Good public relations isn’t only about things bright and sunny. Kerry Diamond, Editor in Chief of Yahoo Food, writes about fighting depression with cupcakes via the Depressed Cake Shop, a concept that originated with a PR executive in London in 2013. Everything in a Depressed Cake Shop is topped with gray icing.

That’s to show how “depression is like a gray cloud over an otherwise sweet and beautiful world,” says Valerie Van Galder, who picked up the concept from Emma Thomas, aka Miss Cakehead, a London PR executive.

This is a beautiful story with a fund-raising payoff, for folks who want to help fight depression.

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About the Author

Doug Bedell has a background in journalism and PR and is the owner of Resource Relations LLC in Central PA, focusing on organizational and crisis communication. He’s the community manager of SimplyFair.net, a social network on fairness. On the Web, Doug’s at www.ResourceRelations.com. On Twitter, he’s @DougBeetle.

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