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PR Can Help Make Bleakness Sunnier, Too
By: Doug Bedell
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Good public relations isn’t only about things bright and sunny. Kerry Diamond, Editor in Chief of Yahoo Food, writes about fighting depression with cupcakes via the Depressed Cake Shop, a concept that originated with a PR executive in London in 2013. Everything in a Depressed Cake Shop is topped with gray icing.

That’s to show how “depression is like a gray cloud over an otherwise sweet and beautiful world,” says Valerie Van Galder, who picked up the concept from Emma Thomas, aka Miss Cakehead, a London PR executive.

This is a beautiful story with a fund-raising payoff, for folks who want to help fight depression.


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About the Author
Doug Bedell has a background in journalism and PR and is the owner of Resource Relations LLC in Central PA, focusing on organizational and crisis communication. He’s the community manager of SimplyFair.net, a social network on fairness. On the Web, Doug’s at www.ResourceRelations.com. On Twitter, he’s @DougBeetle.
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