Tweeting Against the Tides of a Crisis

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By: Doug Bedell

Here’s a rundown from Environment & Energy Publishing (E&E) on how social media, especially Twitter, is being used as a crisis communication tool. “We have an incredibly powerful device in our hands,” says Matthew Seeger, professor of communication at Wayne State University, “Social media gives us real-time or near-real-time information flows around a disaster, and that is powerful.”

“A single tweet is quite uncertain,” adds Dirk Eilander, a flood expert. “But if you look at a bunch of tweets together, you can get quite accurate information.”

(Photo: www.stevensstrategic.com)

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About the Author

Doug Bedell has a background in journalism and PR and is the owner of Resource Relations LLC in Central PA, focusing on organizational and crisis communication. He’s the community manager of SimplyFair.net, a social network on fairness. On the Web, Doug’s at www.ResourceRelations.com. On Twitter, he’s @DougBeetle.

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