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What 'Digital PR' Looks Like
By: Doug Bedell
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Following up on digital media and its application to PR, here’s a “case study” post on Amy Villarreal, social media manager for EmpowHER in Scottsdale, AZ, which has a website on women’s health. “‘EmpowHER is a modern form of public relations,’” Amy is quoted, “The site deviates from the public relations work of the past, which didn’t include as much technology. Today, it’s important to be tech savvy, since social media is the core of the work."

Amy, for example, holds Twitter chats for her followers.


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About the Author
Doug Bedell has a background in journalism and PR and is the owner of Resource Relations LLC in Central PA, focusing on organizational and crisis communication. He’s the community manager of SimplyFair.net, a social network on fairness. On the Web, Doug’s at www.ResourceRelations.com. On Twitter, he’s @DougBeetle.
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