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Tips for Bringing Digital Media to PR Prominence
By: Doug Bedell
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We’ve been noting digital media as a growing PR factor for some time, but here’s a PR pro who puts digital into full perspective. “Organizations that don’t move beyond traditional media relations,” says Jillian Fisher, vice president of PPR Worldwide, “miss out on an opportunity to reach their most important audiences, engaging in two-way communications with these stakeholders.”

Jillian goes on to provide three pertinent tips to becoming adept at digital PR, including “Expand your media list to include digital influencers.”

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About the Author
Doug Bedell has a background in journalism and PR and is the owner of Resource Relations LLC in Central PA, focusing on organizational and crisis communication. He’s the community manager of SimplyFair.net, a social network on fairness. On the Web, Doug’s at www.ResourceRelations.com. On Twitter, he’s @DougBeetle.
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