|Ice Cream Crisis Response Melted Away
By: Doug Bedell
Whether or not Blue Bell Creameries in Brenham, TX, had a crisis response plan last month when a listeria outbreak was linked to its ice cream, it apparently needs some work in that area.
In a Wall Street Journal post, three crisis management experts take Blue Bell’s handling of the episode to task for being slow, piecemeal and inconsiderate of consumers. That’s not the way to do it, folks. A crisis plan clearly focused on the public interest needs to be on-hand, drilled and activated should a crisis occur.
Hiring a nationally know crisis manager like Gene Grabowski doesn’t change that.
Blue Bell, reports a Texas media outlet, is still in "a bad way" and is turning to "aggressive cleaning techniques, preventive maintenance techniques and others," along with "an intense training program...for all its employees everywhere as the company vows to make things right."
Doug Bedell has a background in journalism and PR and is the owner of Resource Relations LLC in Central PA, focusing on organizational and crisis communication. He’s the community manager of SimplyFair.net, a social network on fairness. On the Web, Doug’s at www.ResourceRelations.com. On Twitter, he’s @DougBeetle.
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