| Increasing a Newsletter's Reach |
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By: Doug Bedell |
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 For those of you who may be working on a newsletter being sent to your organizaton’s donors, or potential donors, Kristina Leroux on Kivi Leroux Miller’s nonprofit communications blog offers tips to increase the odds on its effectiveness.
“Donor Newsletter Tips to Bring in the Dough” offers, among others, tips to keep it to four pages and don’t send it as a self-mailer, but in an envelope. “Little” things like these truly matter in PR, don’t they?
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Doug Bedell has a background in journalism and PR and is the owner of Resource Relations LLC in Central PA, focusing on organizational and crisis communication. He’s the community manager of SimplyFair.net, a social network on fairness. On the Web, Doug’s at www.ResourceRelations.com. On Twitter, he’s @DougBeetle.
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