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From Waco, a Confirmation of Digital News Readership
By: Doug Bedell
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Following up on our post last week quoting Martin Baron, executive editor of The Washington Post, advising, ‘Get Over It, We’re a Digital Society,’ here’s an account of what that means to Steve Boggs, editor of the Tribune-Herald in Waco, TX. It’s crucially important to PR people to understand how journalism is changing, and Waco provides an example.

At a Texas convention of Associated Press managing editors last month, Boggs heard the American Press Institute report that, despite today’s flood of digital devices, there’s an “accelerating trend of younger readers turning to traditional sites – like newspapers – as the principal source of news. Our numbers have reflected a sharp, sustained increase in traffic to our website, so to see research that backs up that trend is gratifying…

“The white noise era of dubious journalism is far from over,” he adds, “but I sense a tipping point us upon us. There is simply too much information and too little time to wade through the noise looking for fact-based news.”

So head for a trusted source of digital news. Yes, we’re a reorienting society, but in Waco, at least, there’s a newspaper being read increasingly via its website. So the Internet and journalism aren’t mutually exclusive worlds. You may already have sensed that, but here’s confirmation. Even if you still prefer the feel of newsprint, get over it, there’s a new way to read the news, one that’s apparently growing at the digital Waco Tribune-Herald, among, doubtless, many other papers.

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About the Author
Doug Bedell has a background in journalism and PR and is the owner of Resource Relations LLC in Central PA, focusing on organizational and crisis communication. He’s the community manager of SimplyFair.net, a social network on fairness. On the Web, Doug’s at www.ResourceRelations.com. On Twitter, he’s @DougBeetle.
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