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The Intro
By: Mike Bush
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There is a reporter I think should cover a few of my clients (and yes, that is an acknowledgement that not EVERY reporter should cover my clients). And, well, despite doing everything “right,” I haven’t managed to get anywhere with this person.

I’ve read their articles, followed them on Twitter, and sent relevant pitches that, based on their previous stories (which I referenced in those pitches), ought to catch the person’s attention.

Yet…radio silence.

So, I did the next best thing. I sent an email asking how to be a good source for this reporter, making sure to highlight that I don’t want to fall into a spray-and-pray-level PR pest.

The person got back to me.

From here on out, I can’t promise that I’ll get the story, but I can feel better that when I send a (relevant) email, hopefully the note gets read. 


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About the Author
Mike Bush is a PR and Marketing freelancer with more than a dozen years of experience in the field. Find him on and connect Twitter @mikebush or at www.mikebush.nyc. 
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