The Intro |
By: Mike Bush |
|
 |
There is a reporter I think should cover a few of my clients (and yes, that is an acknowledgement that not EVERY reporter should cover my clients). And, well, despite doing everything “right,” I haven’t managed to get anywhere with this person.
I’ve read their articles, followed them on Twitter, and sent relevant pitches that, based on their previous stories (which I referenced in those pitches), ought to catch the person’s attention.
Yet…radio silence.
So, I did the next best thing. I sent an email asking how to be a good source for this reporter, making sure to highlight that I don’t want to fall into a spray-and-pray-level PR pest.
The person got back to me.
From here on out, I can’t promise that I’ll get the story, but I can feel better that when I send a (relevant) email, hopefully the note gets read.
|
|
Mike Bush is a PR and Marketing freelancer with more than a dozen years of experience in the field. Find him on and connect Twitter @mikebush or at www.mikebush.nyc.

Strategy & Evaluation Manager Ad Council New York, New York |
Digital Marketing Specialist HexaGroup Anywhere |
Director, Marketing & Communications Ad Council New York, New York |
Vaccine Campaign Marketing Manager Ad Council New York, New York |
Blog / Content Writer Internet Marketing Expert Group Knoxville, Tennessee |
Social Media Manager Internet Marketing Expert Group Knoxville, Tennessee |
Account Supervisor Media Logic Albany, New York |
Media Planner Vladimir Jones Denver, Colorado |
Assistant Campaign Manager Ad Council New York, New York |
Art Director Pavone Marketing Group, Inc. Philadelphia, Pennsylvania |
Advertising Jobs
New Media Jobs
Creative Jobs
Marketing Jobs
Geek Jobs
|
|
|