| For PR's Sake, Watch Those E-mails! |
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By: Doug Bedell |
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 It’s so easy to send an e-mail, the click-and-hope process might be upending PR’s already tarnished status. Robert Moore writes on Forbes about how many of the e-mails he receives are no more than spam, and he’s not even a reporter. The senders don’t seem to care.
Profligate e-mailing could upend PR as a craft and discipline aimed at influencing writers and the media. Stay mindful of that.
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Doug Bedell has a background in journalism and PR and is the owner of Resource Relations LLC in Central PA, focusing on organizational and crisis communication. He’s the community manager of SimplyFair.net, a social network on fairness. On the Web, Doug’s at www.ResourceRelations.com. On Twitter, he’s @DougBeetle.
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