Ever Timely Now: Operational and PR Lessons from Target's Breach

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By: Doug Bedell

Computer hacking is a relatively new threat of our times, and, thereby, a new PR challenge, as well as an operational one, when it occurs. Target’s massive breach in 2013, notes Eric Dezenhall in a Huffington Post piece, was exposed by a security blogger, Brian Krebs, formerly of The Washington Post.

In Target’s case, taking a quiet approach to the intrusion didn’t work, nor should it be expected to by any company with a significant presence in the marketplace. Thus, Dezenhall offers some thoughts on how companies should seek to avoid finding themselves in the electronic “Fiasco Vortex." Unfortunately, this is an increasingly timely subject.

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About the Author

Doug Bedell has a background in journalism and PR and is the owner of Resource Relations LLC in Central PA, focusing on organizational and crisis communication. He’s the community manager of SimplyFair.net, a social network on fairness. On the Web, Doug’s at www.ResourceRelations.com. On Twitter, he’s @DougBeetle.

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