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The Digital PR Skills Crunch
By: Doug Bedell
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From Grand Rapids comes a timely commentary on something we’ve been wondering about — the human reality of a skills gap in the shift to digital PR. Older folks in PR firms are apt to lack the knack of digital discourse and display.

“The issue is twofold,” writes Adrienne Wallace in the Grand Rapids Business Journal, “Senior level executives in public relations firms lack the technological skills to both perform and measure digital tactics for a company and so do millennials.”

Adrienne’s advice to senior level PR officials: “Continuing education. Take your medicine: it’s irresponsible to continue down this path…”

And to entry-level job seekers: “Grow up. Yep, I said it. Don’t start emails with ‘plz’ instead of please and take your selfie game down a notch…”

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About the Author
Doug Bedell has a background in journalism and PR and is the owner of Resource Relations LLC in Central PA, focusing on organizational and crisis communication. He’s the community manager of SimplyFair.net, a social network on fairness. On the Web, Doug’s at www.ResourceRelations.com. On Twitter, he’s @DougBeetle.
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