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Uber and Lyft Leave Taxi Comms in the Dust
By: Jeannine Wheeler
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Whether you’re a frequent Uber rider or have only used the ride service once, you might have concerns about your personal safety, physical or financial. To put your mind at ease, Uber has an aggressive communications program that includes frequent emails to customers highlighting features, videos, and other important content.

The latest customer email covers Uber’s major protection points, including background checks, extensive screening, insurance, safe pickup locations, disguised phone numbers, GPS-enabled maps,  ETA-sharing, and "hassle-free" payments.

Uber excels at continuously communicating with its customers, sharing information and brand values to put them at ease.

Perhaps Uber’s best PR tool, however — and this is true of Lyft as well — is the quality of its drivers. Through extensive personal experience in several U.S. cities, I can attest to that. Their positive personalities, professionalism, and propensity to share information about the Uber and Lyft driver experience leave me feeling confident about using both services.

With these two mobile-based transportation networks in the driver’s seat, it’s easy to see why local taxi services are finding it so hard to keep up.

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About the Author
Jeannine Wheeler is a PR Director who has worked in three countries, including Russia, the US and the UK. She is currently Sr. Vice President of Pure Energy PR, a full-service boutique communications firm with a focus on the energy, healthcare, technology, construction, real estate & land development, tourism & hospitality and food & beverage industries. Jeannine is in the firm's Austin, Texas office.
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