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PR and Advertising 'Integrating' – On What Terms?
By: Doug Bedell
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PR Newser has a post about integrating public relations and advertising, about how that needs to happen in light of the new digital communications scene and  “clients’ demands to do more with less.”

Well, maybe so, but values are at stake — marketing’s need for sales could clash with PR’s relational values unless, and we need to say it, relational values are kept foremost.

This is an emerging conjunction in which the aim is everything — the aim being to keep customers pleased and satisfied rather than simply “sold” at a given junction.

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About the Author
Doug Bedell has a background in journalism and PR and is the owner of Resource Relations LLC in Central PA, focusing on organizational and crisis communication. He’s the community manager of SimplyFair.net, a social network on fairness. On the Web, Doug’s at www.ResourceRelations.com. On Twitter, he’s @DougBeetle.
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