Press Releases Losing Out to Content Marketing Searches

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By: Doug Bedell

Here’s a piece of incidental evidence to illustrate how PR is changing – from press releases to content searches on the web. As measured, anyway, by Google searches, press releases are in sharp decline while content searches are booming.

“Overall,” writes Andrea Lehr, Promotions Supervisor at Fractal, “searches for public relations decreased 57 percent and those for press release fell 44 percent, while content marketing searches increased 700 percent and interest in inbound marketing grew a whopping 9,100 percent. These results indicate that content and inbound marketing are rapidly becoming the preferred strategies.”

This from a study by BuzzStream and Fractal that began in January 2008.

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About the Author

Doug Bedell has a background in journalism and PR and is the owner of Resource Relations LLC in Central PA, focusing on organizational and crisis communication. He’s the community manager of SimplyFair.net, a social network on fairness. On the Web, Doug’s at www.ResourceRelations.com. On Twitter, he’s @DougBeetle.

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