| Starbucks Lesson: Attend to Coffee, Not the Cups |
|
By: Doug Bedell |
|
 |
 Don’t trifle with PR initiatives, however well intended they might be. That’s our takeaway, a caution, actually, to anyone who might be considering a splashy PR campaign, from Starbucks CEO Howard Schultz ending his “Race Together” initiative at its coffee shops.
There’s no doubting Schultz’ sincerity about wanting to contribute to improving the nation’s racial climate. But “Race Together” was a muddled effort that, as it’s turned out, only lasted a week. More harm, possibly, than good was accomplished there.
Public relations is, after all, a discipline, not merely a prompting.
|
|
Doug Bedell has a background in journalism and PR and is the owner of Resource Relations LLC in Central PA, focusing on organizational and crisis communication. He’s the community manager of SimplyFair.net, a social network on fairness. On the Web, Doug’s at www.ResourceRelations.com. On Twitter, he’s @DougBeetle.
Digital Marketing Manager
Symbridge
Greenwich, Connecticut |
3D Modeler and Animator
Virginia Economic Development Partnership
Richmond, Virginia |
Digital Product Manager
Ad Council
New York, New York |
Marketing Specialist
American Academy of Orthopaedic Surgeons (AAOS)
Rosemont, Illinois |
Marketing Manager - Digital Agency
First Call
Missoula, Montana |
Senior Account Director
Desautel Hege Communications
Spokane, Washington |
Digital Marketing & SEO Director
Ezoic
Carlsbad, California |
Digital Marketing Manager (Remote)
Squadle Inc
Boston, Massachusetts |
Wordpress and Social Media Content Coordin...
Ceramic Pro
San Diego, California |
Vaccine Campaign Digital Media Director
Ad Council
New York, New York |
Digital Media Director, Contract Employee
Koppert Biological Systems
New York, New York |
Advertising Jobs
New Media Jobs
Creative Jobs
Marketing Jobs
Geek Jobs
|
|
|
