Survey Says: Writing Questions May Be a Hidden Skill in PR

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By: Mike Bush

How many times in our PR careers have we said something like “boy, it’s an interesting angle, but we really don’t have the data to back it up” when crafting a pitch?

Probably too many to count.

The point is, we live in a time where turning a survey around, from conceiving it to putting it into the field to having results in house, ready to be turned into content (press release, contrib, listicle, infographic, tweets, all of the above), shouldn’t take more than a week or 10 days.

There are plenty of services out there, from super inexpensive (like SurveyMonkey) to moderately priced with excellent reporting (Toluna), and from services that reward participants (PointsforSurveys) or the charity of a participants' choice (OP4G).

If you’re a flack looking to figure out best practices, sign up to be part of a panel (PointsforSurveys and E-rewards allow you to earn valuable points for doing so). You’ll get an idea of best practices in the industry, and be able to point your client in the right direction when it’s their time to do a study.

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About the Author

Mike Bush is a PR and Marketing freelancer with more than a dozen years of experience in the field. Find him on and connect Twitter @mikebush or at www.mikebush.nyc.

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