|PR and Marketing Belong Together
By: Doug Bedell
Public relations and marketing go together, at least they should. Without continuing relational content, marketing becomes a shell (hollow) of activity. As Lisa Calhoun on MarketingProfs puts it, “Fortunately, with the right technology and tracking, public relations is the perfect support to a natural lead nurturing process….”
Too often, we find PR and marketing going their separate, less than successful ways even when deployed by well-intentioned folks. That’s success for the long term, of course. It's interesting to watch how crafty people can outsmart themselves when they lack relational smarts.
Incidentally, we picked this item up from a post on Twitter.
Doug Bedell has a background in journalism and PR and is the owner of Resource Relations LLC in Central PA, focusing on organizational and crisis communication. He’s the community manager of SimplyFair.net, a social network on fairness. On the Web, Doug’s at www.ResourceRelations.com. On Twitter, he’s @DougBeetle.
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