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Good PR Requires Communication Clarity
By: Doug Bedell
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Every so often we like to post a reminder that effective public relations is truly a communications discipline. Today’s is from Kivi Leroux Miller on PR mistakes commonly made by nonprofit organizations (and others, too): “vague, inconsistent, or buried asks.”

You’ve got to be clear about what your asking of people, Kivi writes, just as you need to be effectively focused on whom you’re asking it of. Not only that, there are a dozen or more categories in which organizations may need help. Which one are you beset by? You need to be clear about that, too.

Yes, PR is a communication process, and a demanding one as well.

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About the Author
Doug Bedell has a background in journalism and PR and is the owner of Resource Relations LLC in Central PA, focusing on organizational and crisis communication. He’s the community manager of SimplyFair.net, a social network on fairness. On the Web, Doug’s at www.ResourceRelations.com. On Twitter, he’s @DougBeetle.
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