|PR's Definitely Worth Paying For
By: Doug Bedell
At a time when social media and the effective use of Twitter, Facebook, etc., are becoming key to PR practices everywhere, along comes Forbes with a post by Neil St. Clair on “Why You Should Almost Never Pay for PR.”
It’s always good to know what disenchanted or unaware observers of the changing communications scene are thinking or feeling. But be sure your clients and potential clients are aware of the insights and capacities that you as a PR pro bring to the business scene.
When does Neil St. Clair think paid PR services might be appropriate? Well, maybe if you’re Edelman. But it’s not so. More modestly sized practices have much in the way of insights and awareness to offer to, say, start-up clients. You’ve got to be competent about making that clear.
Doug Bedell has a background in journalism and PR and is the owner of Resource Relations LLC in Central PA, focusing on organizational and crisis communication. He’s the community manager of SimplyFair.net, a social network on fairness. On the Web, Doug’s at www.ResourceRelations.com. On Twitter, he’s @DougBeetle.
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